Breaking our own rule to help the surgery

THERE’S a well-known maxim lots of businesses try to stick to. They say they can provide a service or product to two out of three criteria: quickly, cheaply, brilliantly. But only two out of the three.

If you want it quickly and cheaply, it might not be brilliant. If you want it brilliantly and quickly, it won’t be cheap. If you want it brilliant and cheap, you will have to wait. NorthLight Media, the production house behind Video Peterborough, tends to work to this rule.

But a few weeks ago we had a job postponed at very short notice, resulting in a couple of days in our schedule freed up. The day we heard about the job being delayed, the practice manager at Thorpe Road Surgery called us to ask about a film production. The film was to support an inspection by the Care Quality Commission less than a week away and the surgery’s budget was tight.

Director Martyn pulled one of his pained expressions and said ‘yes’. Less than a week later the CQC inspectors were able to enjoy this 18-minute production – they even asked to take away a copy of the film. The surgery received a superb report from the inspection and has now asked us to produce a shorter version of the film for its website.

Two out of three ain’t bad, but quickly, cheaply and brilliantly is great. Ask Thorpe Road Surgery.